Monday, March 15, 2010

Energy Bars and Gender Politics (a.k.a. Luna Bars are Tasty)

Robby Roadsteamer is a comedian and musician from Boston. While playing "The Legend of Zelda" with his friend Aaron, Robby presents a snack to Aaron stating, "You've got your choice of Luna Bars...Chocolate Pecan Pie or Chai tea." Aaron, insulted, venomously responds, "What the fuck are you giving me these fucking bitch bars for?"

While I don't endorse Aaron's misogynistic fury, I have also bought into the marketing move that says Luna Bars are only for women.  The Luna website states, "Created by and for women, LUNA bars were the first bar just for us, with the vitamins and minerals our bodies need to stay healthy. Wholesome nourishment and delicious indulgence, they are all-natural, 70% organic and just plain yummy!" For some reason, I took this to mean that men should not eat Luna Bars. Why? Well, that's basically what Luna tells you. 

Then, the other day, Erin convinced me to try some of her "Nutz Over Chocolate" Luna Bar. Verdict? Delicious. This made me start wondering, why can't I eat Luna Bars? Will I develop breasts? Will my voice move up an octave? What was I afraid of?

I read the nutritional information of a Luna Bar and compared it to a Clif Bar. The Luna Bar has more saturated fat and slightly fewer vitamins and minerals, but, surprisingly, estrogen was not on the list. So, now I eat them. Not only is it liberating, it also opens up many new vegan options for energy bars. Eat up, dudes.


Eve said...

I was the GA for my college's women's studies department. We did Lunafest every year (http://lunabar.com/life/luna_fest/), so we had a bumper crop of mini luna bars throughout the office for months after the event. Lemon Zest sustained me many a day. Eat up!(Just be mindful of the sudden need to participate in a drum circle or listen to participants of Lilith Fair past.)

Eric said...

I've been listening to Alela Diane a lot lately, though I bet it has less to do with my new found taste for Luna Bars and more to do with how awesome she is.