VICE - Willis and Geiger

Next time you cram your silicon nylon jacket into a tiny stuff sack or throw on your favorite Marmot fleece, think of Willis and Geiger, a company that pioneered expedition clothing. The company was born out of an arctic expedition in 1903 and continued to produce excellent adventure clothing until the late 1970's when they briefly went out of business, only to be revived by Burt Avedon and continued for another twenty years until their current owner, Land's End (yep, the crummy Sears brand), liquidated it in 1999. VICE recently interviewed Avedon. You can read the whole thing here.